to make an impact.
The digital way.
This is me
I'm a passionate digital marketer with expertise in mobile app marketing. New technologies, marketing insights, and trends intrigue me a lot. Being a curious individual, I'm eager to learn more and absorb information around me. I always look forward to brainstorming creative ideas and strategies to drive digital growth.
App Marketing ASO
Marketing Analytics User Acquisition
Retention Growth Hacking Creative Thinking
"Always deliver more than expected." - Larry Page
I'm a mobile app growth specialist with over 4.5 years of experience in app store optimization, user retention, and running award-winning app user acquisition campaigns for mobile app brands in the UK, US, and other international markets.
I started my professional journey at ’Studio Mosaic’ - an award-winning app growth agency. Working as a part of a diverse team of mobile app experts, I created my niche and area of expertise in the mobile app marketing environment. Within a year of starting my first job, I co-managed 30+ projects for app businesses around the globe and became the youngest "Marketing Manager" in the company.
As a Senior Manager at Studio Mosaic, I worked closely with my company's biggest client - a multi-million dollar app business based out of the UK, having a portfolio of more than 20 apps in App Store, Play Store, and Microsoft Store. I led their organic & paid marketing efforts and managed an annual advertising budget of over 1 million US dollars, which brought in 6 million US dollars+ in revenue YoY. During my tenure, I grew the ROI of apps in the productivity & business category of the Apple App Store & Google Play Store by 200% to 600%. One of the campaign accounts I managed won the "Best Apple Search Ads Campaign" award at the esteemed App Growth Awards, Berlin, competing against hundreds of entries worldwide.
After my 3-year tenure in the mobile app marketing industry, I went on to pursue postgraduate studies at one of the top universities in the world. I finished a Master's degree in Marketing at the University of Edinburgh that expanded my knowledge of different marketing verticals. The MSc programme itself is ranked among the top 12 MiM programmes worldwide and emphasizes developing practical marketing, professional, and career skills within an internationally diverse cohort of students.
Post completion of my master's degree, I started working at Phiture - a multi-award-winning mobile growth consultancy and agency working with the teams behind leading apps. As a Senior ASO Strategist, I am responsible for developing and executing ASO strategies for clients, including Fortune 500 companies. Here I focused on areas such as strategic consulting, framework development, app store research, building business partnerships, and leading ASO innovation efforts to retain our position as the best ASO agency worldwide. Some of the early milestones I achieved at Phiture include developing a comprehensive 360° ASO Audit for popular mobile apps with over a million downloads, co-authoring Phiture's ASO Monthly publication, and negotiating and closing third-party business partnership deals.
I believe sharing knowledge fosters vision in others and builds up professional relationships. With this in mind, I publish articles & posts related to digital marketing techniques and trends that empower professionals with the right knowledge to market their products and services online.
"We were lucky to find Ritwik in a campus placement drive and I personally witnessed his growth over the 3+ years that he worked with Studio Mosaic. During his time with us, I saw Ritwik flourish from a bumbling newcomer into an accomplished professional, working on some of our biggest accounts. His number-crunching and analytical skills backed by his proactiveness and drive to keep learning something new ensured some amazing results for our clients. I have been particularly impressed by his ability to take initiative and handle tough situations effortlessly. This, coupled with his easy-going personality and calm demeanour, made him a favourite amongst team members and clients alike."
Chetna Chandra - Co-Founder & COO at Studio Mosaic |
"I worked closely with Ritwik during his time at Studio Mosaic as the Marketing Lead for Apple Search Ads. Ritwik’s attention to detail on key campaigns, product expertise and knowledge, exemplary project management skills and his collaborative approach makes working with him fun and memorable. His knowledge on Apple Search Ads and overall marketing is strong, he has a passion to constantly learn and up skill himself which came across in his work on key projects and through my discussions with him. I’m confident he will be an asset and add value to any organisation he joins in the future and I wish him all the best."
Warren Wilson - Client Partner, Apple
"Ritwik is a diligent and passionate APP professional during our time working together launching several regional APP campaigns with Google. An individual who is passionate to be the best in his craft, he always strives to do what is best for the client and is constantly enriching his knowledge and expertise."
Marco Jorge - Key Account Manager, Google
Google Ads Certified Apple Search Ads Certified
Microsoft Advertising Certified Mobile Experience Certified
Facebook Ads Certified Salesforce Certified
Inbound Marketing Certified
Email Marketing Certified Search Ads 360 Certified
LinkedIn Marketing Certified Professional SEO Certified
Google Analytics Individual Qualification