Mobile App Marketing | MSc Marketing
Achievements
& Certifications
Performed at Amir Utsav 2023
Presented Indian Classical Vocal recital at the Amir Utsav 2023 in memory of Padma Bhushan Ustad Amir Khan. The concert was featured on national television in India.
Completed MSc Marketing with a Merit
Finished my MSc Marketing at the University of Edinburgh. 1 year of the most exciting journey of my life at the University of Edinburgh Business School came to end.
Won The Edinburgh Award 2022
Won the Edinburgh Award for Professional Development at the University of Edinburgh.
Google Ads Search Certification
Became Google Ads Search certified in April'22.
Selected as the Student Ambassador
Being a Student Ambassador, I offered support, encouragement, and advice to prospective students from 70+ nationalities around the globe who are planning to apply for studies at the University of Edinburgh Business School.
Providing mentoring support to prospective students at UEBS
Used Unibuddy to mentor 100+ prospective students planning to pursue higher education at the University of Edinburgh Business School.
Google Ads Display Certification
Became Google Ads Display certified on April'21
Won Saltire Award
The Saltire Award recognizes my volunteering efforts at the University of Edinburgh as a Programme Representative and my contribution toward United Nations' 4th Sustainable Development Goal, i.e. Quality Education.
Top shortlists for MSc Marketing Consulting Project
Worked on a client consultancy project with Edinburgh Science on developing sustainability campaign for schools in the UK. Got shortlisted among the top 4 groups in MSc Marketing cohort to present the idea to Edinburgh Science.
First influencer marketing partnership
Partnered with AmberStudent to create student accommodation videos and helped over 10 students find a home to live overseas.
Microsoft Advertising Certification
Became Microsoft Advertising Certified Professional on November'20.
SEO Foundations Certification
Completed SEO Foundations certification on LinkedIn Learning in February'20.
Secured 2nd position in "Edinburgh in Context" competition
The University of Edinburgh Business School organised a contest - "Edinburgh in Context". The objective was to participate in various activities & solve quizzes while exploring the city of Edinburgh to put teamwork, communication, and leadership skills into action.
Elected as Programme Representative of MSc in Marketing cohort
Elected as the Programme Representative for MSc Marketing (Class of 2022) at the University of Edinburgh Business School.
Worked with the business school staff and faculty members to improve the learning experience of students.
Co-Presented Phiture's predictions of the top ASO trends in 2023
Phiture's predictions of the top ASO trends in 2023 - based on key developments in areas such as app performance, the use of AI in ASO, and the personalization of user journeys, among other topics.
Started a new role as a Senior ASO Strategist at Phiture
Started working as a Senior ASO Strategist at Phiture - one of the leaders in the mobile app marketing industry worldwide.
Achieved 1 million + views on YouTube
Achieved 1 million + views organically on my YouTube channel (Dream UK), within one year of starting.
App Growth Awards 2020
Executed UAC within the App Growth Awards 2020 winning team at Studio Mosaic in the "Best Apple Search Ads Campaign" category.
Google Ads Apps Certification
Became Google Ads Apps certified in April'22.
500K + views on YouTube
Crossed 7 million impressions, 500K views, 8,000 subscribers, and 31,000 watch hours on my YouTube channel (Dream UK).
Google Analytics Qualification
Earned Google Analytics Individual Qualification in January'22.
Google Mobile Experience Certification
Passed Google Mobile Experience Certification Exam in December'21.
HubSpot Inbound Marketing Certification
Became Inbound Marketing Certified by HubStop in March'21.
HubSpot Email Marketing Certification
Earned Email Marketing certified by HubStop in April'21.
Got accepted at UEBS for MSc in Marketing
Got accepted at the University of Edinburgh Business School to pursue MSc in Marketing. UEBS is among the top 100 triple-accredited business schools in the world. The MSc Marketing programme offered at UEBS is ranked 12th globally by QS MSc Marketing rankings.
Apple Search Ads Certification
Became Apple Search Ads Certified to learn nitty-gritty of running user acquisition campaigns on Apple Search Ads.
Shot student experience vlog for UEBS
Devised YouTube marketing strategy and shot a student experience vlog for the University of Edinburgh Business School YouTube Channel.
Google Search Ads 360 Certification
Passed Google Search Ads 360 Certification Exam in January'22.